Home2019-01-05T17:40:00+00:00

Boost your ideas, brands & business with Marc Wajsberg

Marc is a marketing and sales practitioner pur-sang. He has worked on many brands and in different ares, encompassing fast moving consumer goods, B2C, B2B, education, fashion, personal care, travel services, home services, real estate, law offices, health, luxury goods, interior design products & services, personal branding, reputation management & more. Marc applies the principles, tools and techniques of Merged Marketing ™ to all marketing challenges.
MERGED MARKETING
Why Merged Marketing ? Well quite simply because business shouldn’t be managed as if it’s hemiplegic*.
On the one hand there are lots of ‘older’ marketing consultants who know a lot about traditional marketing, but lack a true understanding of digital marketing and communication. On the other hand, most digital marketers, especially if they’re millennials, know almost nothing about branding, and even less than that about identity based branding. Furthermore, almost none of the traditional or digital marketers have ever sold anything themselves directly, i.e. with their words, their hands and their power of persuasion. Through his career Marc has acquired deep insights and razor-sharp knowledge in all of these three crucial areas. These have lead him to understand the wide scope of marketing and sales, from company or brand identity to what, at the end of the day, makes companies tick: the top line or it’s total sales.
*Hemiplegia is the total or partial paralysis of one side of the body that results from disease of or injury to the motor centers of the brain

Marc Wajsberg has major experience with the tools that can boost your business

Engaging in Merged Marketing ™ Is Like Being A Kid In A Candy Store.

Should you not be familiar with the expression, it stands for ‘A state of utter fascination, with many good or tempting things all around you.‘  Don’t worry, Marc Wajsberg realizes fully that you need to focus your limited resources on the greatest opportunities to increase your visibility, sales and income. The marketing strategy and tactics you select could make or break your business. Therefore, it’s not only a matter of knowing what is out there, but of being assisted by someone who is knowledgeable in the entire field of marketing and sales.
merged marketing candy store
Who is Marc Wajsberg not a good match for? When it comes to any type of business, there is one reality many folks don’t necessarily accept: there is no such thing as a “good fit” for everyone. Yep, it’s true, which is exactly why I freely admit that I’m NOT for everyone.
  • If all you care about is a cosmetic job, i.e. a website, ads or campaign that looks pleasing – but doesn’t do shit to advance you on your path towards your business objectives.
  • If you’d rather take decisions based on internal politics than on the overlap between business and market opportunities.
  • If you can’t stand straight talk and are looking for a yes-man.
  • You’re looking for the lowest price consultant. Clearly, there are many “consultants” that will charge less than I do, as well they should for the poor quality of their work. So if you’re choosing your marketing consultant on price alone, please know I won’t be a good fit.
  • You don’t deal well with constructive feedback. I feel it’s my obligation to always be 100% frank, honest, and precise with my marketing recommendations.
Why do I bother making and updating this Marc Wajsberg website. Honestly, I’m not motivated by vanity. When I was a kid my dad once taught me a saying “Le nom des fous est écrit partout.”  I’ve looked it up and apparently it originated in Quebec, Canada. Anyway, my point is that I haven’t created this site in order to see my name appear somewhere. The real reason is double:
1. If I tell clients that branding is the ultimate differentiator, and will be even more so in a future voice interface internet, then I should apply my own advice.
2. Whether you are actively in control and strategically refining your personal brand on an ongoing basis or mindlessly allowing it to dwindle out in the social media world, understand that your personal brand is continually being judged by prospective clients, customers and hiring managers – online and off.