Views2018-08-03T18:27:37+00:00

Once you stop learning, you start dying.

A wise man once said, that “Once you stop learning you start dying”. Definitely not the most lighthearted of quotes, but Einstein was known to be rather brutal with his life truths to say the least. However, even in this case, Einstein proves to be right yet again, because let’s face it, the moment we stop growing in any way shape or form, all we are doing as a person is essentially just slowly dying.

Build from your strengths or try to compensate weaknesses

Over the years I've witnessed this dilemma more than once. What is the right business strategy? Build on your strengths and accept your weaknesses? Or just the opposite, focus on compensating your weaknesses and just enjoy your strengths? Not longer than a few weeks ago the same plight was a matter of discussion during an Yconik business [...]

Public speaking

Surveys about our fears commonly show fear of public speaking at the top of the list. Our fear of standing up in front of a group and talking is so great that we fear it more than death*, in surveys at least. On one hand I understand, having sweated myself about getting up in front of a [...]

Working hard and still not attaining your goals? Work even harder.

It's my very first year in marketing as a product manager of Unilver's ice-cream brand in Belgium. By this time my boss, the marketing manager, is 'out of commission' due to a very difficult pregnancy. One Tuesday morning the marketing director calls me to his office telling me he needs a complete presentation, from strategy to tactical [...]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be a "pioneer in marketing”. He opened one of the first and most successful department stores in the United States, which grew to 16 stores and eventually became part of Macy’s. He is credited with coining the phrase [...]